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Effective Marketing Strategy


PENDAHULUAN

Effective Marketing Strategy merupakan salah satu mata rantai penting dalam strategic business plan. Kemampuan menganalisis peluang dan persaingan dalam bisnis akan menjadi modal dasar penyusunan perencanaan dan strategi pemasaran.

 

OBJECTIVE 

  • Memahami konsep dan implementasi market strategy & planning
  • Mampu melakukan brand scorecard analysis
  • Mampu melakukan strategic SWOT analysis
  • Mampu melakukan effective marketing strategy

 

MATERI 

  1. Key traits of Successful Brands Long-Term
  2. Strategic business planning process
  3. Critical  planning steps & the overall process
  4. Analysing  the Brand Scorecard
  5. Consumer  Insight Process
  6. Elements of a Business Analysis
  7. Completing a Strategic SWOT analysis
  8. Building  the overall business strategy
  9. Core  company competencies
  10. Identifying  key brand growth drivers
  11. Developing  sound annual objectives, strategies, and tactical plans
  12. Functional objectives & strategies: focusing the overall marketing strategy
  13. Developing the activities plan, determining budgets and setting controls

 

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

 

FACILITIES

Training Kit

Handout

Certificate

Lunch + 2 X Coffee Break

Souvenir

Pick Up Participant

Form Pre-Registrasi

Data Materi Training

Topik Training : Effective Marketing Strategy
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