Siap menyelenggarakan
Sertifikasi Kecakapan Operator Radio (SKOR)
Sertifikat dari Kemenkominfo
Home / Bali / Building Powerful Brand and Product

Building Powerful Brand and Product


 

DESCRIPTION  

This branding training course you’ll learn how to commission brand development, strategies for strong branding and identifying the differences between brands and products, the value of branding, branding strategies, and how to prevent branding errors.

OBJECTIVE

  • Understanding the impact of the organization’s corporate image on its long-term success.
  • Understanding how the corporate image directly impacts the organization’s ability to build long-term, mutually rewarding relationships with customers.
  • Identify the requirements for effective and strong corporate branding
  • Realizing that branding is only one level of marketing excellence, and is not the final goal.
  • Why relationship marketing is one of the keys for future marketing success.
  • Learn great tools & techniques to get stronger ideas from your innovation processes.
  • Give you the foundation, methodologies, tools and techniques to succeed in moving your product to become a powerful brand.

CONTENTS

1. Powerful Brand

  • What is a brand? Why is it so much more than a logo?
  • Brand audit – where are we now? Tips and tools to help
  • Brand vision, mission, objectives – building value and driving growth
  • Generating ideas for brand strategy
  • Motivators and drivers of your target market – meeting their needs through branding
  • Finding a gap in the market, differentiating your brand
  • Brand positioning and messaging (integrated marketing mix)
  • Brand proposition, character and values
  • Brand extensions, brand stretching, re-branding
  • Commissioning brand development
  • Brand management

2. Powerful Product

  • Characteristics of a good product manager
  • Tools & processes to develop new products
  • Understanding customers and identifying latent needs
  • Product planning
  • What makes an idea or new product succeed or fail?
  • Product execution
  • Innovation and optimization
  • How to be more innovative as an individual
  • Managing a creative process
  • Managing stakeholders

PARTICIPANT

New and junior marketers, marketing managers, business owners, website designers and any staff involved in marketing communications.

TRAINING METHOD

Presentation

Discussion

Case Study

Evaluation

FACILITIES

Training Kit

Handout

Certificate

Lunch + 2 X Coffee Break

Souvenir

Form Pre-Registrasi

Data Materi Training

Topik Training : Building Powerful Brand and Product
Link
*Jumlah Peserta Estimasi Jumlah Peserta yang di ajukan
*Nama Peserta Yang Didaftarkan

Personal Data

*Nama
*Jabatan Jabatan/Divisi/Departement
*Nama Perusahaan
*Alamat Perusahaan
*Email Perusahaan
*Email Alternatif eg: gmail, yahoo, hotmail
*Telepon Kantor
Ekstensi
*Handphone
* Harus di isi

About admin

Check Also

Undang-Undang Ketenagakerjaan

14 - 16 November 2017, Sun Island Hotel, BaliDESRIPTION Seringkali terjadi perselisihan antara Pemilik Usaha dengan ...